TORONTO, Nov. 14, 2012 /CNW/ – Canadian mobile marketing platform retailcommon today announced that it will be expanding its relationship with Dutch asset management company Syntrus Achmea Real Estate & Finance, one of the largest owners of shopping centers in the Netherlands.
“Syntrus Achmea is one of the world’s leading asset management firms and the owner of a number of major retail centres. We are thrilled that they have decided to expand their relationship with retailcommon,” said retailcommon CEO James Cunningham. “After a successful pilot project in two of their shopping centers, we will now be offering our mobile promotional platform in all of Syntrus Achmea’s Netherlands shopping centre locations.”
retailcommon, a leader in the mobile marketing industry, enables B2C companies to drive consumers to physical locations by providing them with a software service that delivers e-coupons to consumers’ mobile devices. retailcommon supports Syntrus Achmea and their retail tenants by providing a mobile promotion tool to drive sales at their shopping centers.
“retailcommon’s application has been hugely beneficial to our shopping centers,” said René Vierkant, Managing Director Retail Investments at Syntrus Achmea. “It is unique in providing us with the ability to help our retailers pull traffic to their shops, and giving them access to all the advantages of mobile over traditional advertising in targeting and engaging their prime consumer audiences. It also helps our centres to be easily found by consumers on both the mobile and desktop internet and delivers fresh insights into consumer desires and behaviour.”
The rollout to Syntrus Achmea’s roster of properties will begin January 1 and be fully implemented by March of 2013.
retailcommon enables retailers and consumer product or service companies to create mobile coupons for promotion and delivery to existing and new customers through digital and legacy media, continuously tracking response and redemption data. Unlike other coupon services, retailcommon allows its clients to control pricing, margin, content and distribution, while maintaining ownership over the customer and tracking data.
The product does not require consumers to download an app in order to access the coupon and it works across all operating platforms. retailcommon’s solution also provides client businesses with insight into the performance of social media platforms and which ones are allowing them to best reach and motivate their customers. www.retailcommon.com
About Syntrus Achmea
Syntrus Achmea Real Estate & Finance is a Dutch asset management company handling real estate and mortgages. We invest in, finance and develop real estate for the investment portfolios of Dutch pension funds and other institutional investors. With a total investment portfolio of more than €14 billion, Syntrus Achmea Real Estate & Finance is one of the largest real estate investors in the Netherlands. We invest in European, North-American and in Asiatic real estate too, through our AREA Funds for indirect non-listed real estate. Syntrus Achmea stand for responsible returns, sustainability, high-quality real estate and transparency. Syntrus Achmea Real Estate & Finance is part of Syntrus Achmea. More information can be found on www.syntrusachmea.com